Jessicurl boldly states " you have the right to remain curly" and these products allow you to do just that. The brand recognizes that loving your hair is vitally important to loving yourself. Since 2002 Jessicurl has been helping women with all types and textures embrace and love their natural hair. Jessicurl products use quality ingredients, such as aloe vera, avocado oil, flax seed, jojoba oil, coco butter, to improve the health of the hair. The line is vegan, free of silicones and harsh detergents and is cruelty free.