Naturalicious has transformed wash-day! Now naturalistas can get their hair washed, detangled, conditioned and styled in less than 1 hour with just 3 products. With the use of rhassoul clay and other premium ingredients, 3 products replace the work of 13 including shampoo, conditioner, styler, curl definer, sealant and more. Naturalicious caters to the lifestyle of today's busy woman and helps them save time and money with this innovative system. The company was founded in Detroit by Gwen Jimmere. She is the first African American woman to hold a patent for a natural hair care product. The product line is sulfate, paraben, mineral oil, petroleum, gluten, and cruelty free.
Naturalicious has gained huge popularity and incredible reviews from the Washington Post, Entrepreneur, Black Enterprise, Essence, Fast Company, and Buzzfeed.